Urban Eyes

IDENTITY SYSTEM

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

This identity system for the fictional company Urban Eyes includes a logo, a retail bag, as well as a stationary system consisting of a letterhead, business cards, and an envelope design. Urban Eyes is a company I was assigned to brand and was described as a an ultra hip eyeglass store located in downtown San Francisco. The store carries a line of expensive eyeglass frames and eye care products. They cater to a diverse, young clinentele.