Absolut
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The objective of this project was to create an ad that would fit seamlessly into the Absolut Vodka campaign that features the silhouette of the bottle.
Personal experiences were considered and in my solution which I compared to those that Absolut's audience might share to arrive at a compelling and relatable visual communcation. The bottle's silhouette is formed by the sparks and smoke of a campfire. The ad is all about sharing good memories with friends in a warm and inviting environment.
Adobe Photoshop